What is wayfinding signage?
All signage that guides people through a space or environment by way of providing directional information. Comprehensive wayfinding systems often combine signage with maps, symbols, colours, and other communications. Increasingly, mobile applications, digital displays, RFID, and other wireless technologies are integrated to support growing customer expectations.
When do I need wayfinding signage?
Wayfinding is all about enhancing your customers’ experience. Over time, environments develop and can become more and more complex. Whether a campus site, single-level site or multi-storey building, wayfinding connects your customers to your brand and your unique space.
What are the benefits of correctly applying wayfinding signage?
- Enhance your customers’ understanding, safety and experience of the space itself
- Allow your customers to make key decisions as to the direction they choose to take within your space
- Provide your customers with recognition once they have arrived at their chosen destination
- Utilise technology to support the growing expectations of the modern world
How can we assist you with your wayfinding signage requirements?
Strategy is vital for effective wayfinding implementation. A wayfinding system must adapt to your unique space and your customer expectations for orientation and navigation purposes. Sharp Signs will assist you in understanding your entire environment and where information is needed to maximise the value of your wayfinding system.
We design, create and install your complete wayfinding system to ensure your brand is consistently represented, whilst legibility and placement supports your customers’ experience – all whilst complementing the unique surrounding environment.
