Who We Are

Sharp Signs has been in the business of corporate sign design, print, manufacture and installation since 1987. We have evolved over this time to be one of the leading signage manufacturers in New Zealand. Our office and manufacturing plant has been located at 5 Winston Place, Henderson, Auckland for the past six years comprising factory space of approx. 700sq meters, specialist print/application area in addition to meeting rooms and an open plan office area for project management and design. The site area covers just on 1500 sq meters. Our customer philosophy is simple, we want to continuously exceed our customers’ expectations, deliver on our promises and protect our customers brand. We take an integrated and holistic approach to fulfilling our customers’ needs and offer a total signage suite including manufacture of pylon signs, acrylic and ACM media, shop front fascia, light boxes, 3D text, digital print/graphics, vehicle graphics, wraps, window films, wall vinyl’s, customer navigation and LED digital displays.

Our services include design, manufacturing, procurement, project management, installation and maintenance on a nationwide basis. Often our project management responsibilities will include taking a head contractor role coordinating and project managing sub trades and other suppliers. We are just as comfortable working as subcontractors or working with client led contractors as long as operational control guidelines have been agreed. We work hard as a team to collaborate on projects (Sales, Production and Project Management), to ensure we are connected as one team across all workstreams. The team takes great pride in what we produce and how we innovate and value engineer.

Managing Director, Steve Alesech, has owned Sharp Signs since February 2017. Steve comes from a commercial background having worked for Shell Oil and Z Energy for 15 years in various roles ranging from Commercial General Manager, Commercial Marketing Manager and latterly Project Director and Biofuels Manager. The senior Management Team of Sharp Signs comprises Steve, General Manager Dave Shanks, Production Manager Darren Bullock and Senior Project Manager Janice Dyson. We are a team of 14 people but have flexible technology and space to expand and contract resources as needed subject to demand. If required, we can double shift our factory output to create additional manufacturing capacity. We have worked hard to establish a culture of pride, attention to detail, team and delivering on promises, this is underpinned through our company values which guide us in all we do: Our Values are: One Team, Honesty, Courtesy, Clarity and Courage.

Key Staff Profiles

Dave has day to day responsibility for Sales and Operations within the Sharp Signs business and accountability for Key Account Management. Dave has been with Sharp Signs for 8 years, prior to this he has held Account and Product management roles with Panasonic, Dyson, and Supalite. He is a qualified engineer by trade. Dave has developed an in-depth knowledge base around signage, product design, electronics and has astute relationship management skills. He is able to blend his unique set of skills to really

listen and understand our customers’ needs and translate this into practical and innovative solutions. Dave would take overall account accountability for the ASB portfolio.

Janice is our Senior Project Manager, leads the Project Team and has been with Sharp Signs for 5 years. She has accountability for the Project Team’s overall output and the management of significant projects including national re-rebrands. Her team will support her in these projects and can be geared up or down subject to project pipeline and workload. Prior to working for Sharp Signs Janice was General Manager at NCI for 6 years. NCI are a nationwide signage installation company. Janice has held roles within the signage and print industry in sales and project management, (Admark, Visy and Amcor). Janice has overseen the very successful GAS rebrand project. She is responsible for the delivery of projects on time, on budget and to brand standard.

Darren is accountable for our factory production, manufacturing design and quality control. He has been with Sharp Signs for approximately 9.5 years in a variety of roles including Project Management and Pricing. In total, he has 31 years’ experience in the signage industry having had extensive experience in manufacturing, installation and project management which has seen him take part in many nationwide brand rollouts. This includes ASB, ANZ and National Bank. Darren has an in-depth knowledge of signage products, fabrication processes, signage design and installation. He works very closely with Janice to ensure production timelines and targets are agreed and achieved and his input is invaluable to our value engineering methodology.

Steve Alesech,
Managing Director

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